| 营销理论与实践的前瞻性探析 |
| |
| 引用本文： | 金晓彤,王天新,王贺峰.营销理论与实践的前瞻性探析[J].商业研究,2011(3):1-5. |
| |
| 作者姓名： | 金晓彤 王天新 王贺峰 |
| |
| 作者单位： | 吉林大学,商学院,长春,130012 |
| |
| 基金项目： | 国家自然科学基金项目《中国文化背景下的消费者炫耀性消费行为的实证研究:特征、形成机理及管理》;项目 |
| |
| 摘 要： | 进入21世纪后,营销理论和实践的发展脚步不断加快。本文首先结合营销理论和实践的演进过程,将最能反映营销理论发展轨迹的代表成果展现出来,进而借鉴中外营销学最新研究成果,提出营销领域的前沿问题和新理念,并阐释了对营销经典理论和时下涌现的营销新实践进行重新思考的重要价值,以期对我国营销理论创新和企业营销实践活动的发展有所裨益。
|
| 关 键 词： | 营销理论 营销实践 营销环境 |
A Prospective Analysis of Marketing Theory and Practice |
| |
| JIN Xiao-tong,WANG Tian-xin,WANG He-feng.A Prospective Analysis of Marketing Theory and Practice[J].Commercial Research,2011(3):1-5. |
| |
| Authors: | JIN Xiao-tong WANG Tian-xin WANG He-feng |
| |
| Institution: | JIN Xiao-tong,WANG Tian-xin,WANG He-feng(Business School,Jilin University,Changchun 130012,China) |
| |
| Abstract: | Since the 21st Century,marketing theory and practice have been accelerating the pace of development.This paper combines the evolution of marketing theory and practice,shows up the best indicators representing the development track of marketing theory,puts forward the frontier issues and new ideas on the basis of the latest research results of Chinese and foreign marketing academics,and illustrates the important values of rethinking classical marketing theory and emerging marketing practice in the hope of be... |
| |
| Keywords: | marketing theory marketing practice marketing environment |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
|
