| 中小企业基于网站的网络营销方法探析 |
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| 引用本文： | 邱碧珍.中小企业基于网站的网络营销方法探析[J].北方经贸,2009(8):76-78. |
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| 作者姓名： | 邱碧珍 |
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| 作者单位： | 厦门大学,嘉庚学院,福建,厦门,363105 |
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| 摘 要： | 由于资金实力薄弱，中小企业无力承担传统广告费，通常对传统广告望而却步，但网络营销借助网络的力量使得中小企业可以跟大企业一样让自己的产品或服务得以“广而告之”，面向受众客户，从而增加产品或服务的知名度，进而增加销售额。介绍四种适合中小企业的基于企业网站的网络营销方法：搜索引擎营销、交换链接、许可Email营销以及网络会员制营销，从而为中小企业进行网络营销提供参考。
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| 关 键 词： | 网络营销 搜索引擎营销 许可Email营销 网络会员制营销 |
Study on Online Marketing Methods Based on Website for SME |
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| QIU Bi-zhen.Study on Online Marketing Methods Based on Website for SME[J].Northern Economy and Trade,2009(8):76-78. |
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| Authors: | QIU Bi-zhen |
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| Institution: | QIU Bi-zhen(Department of International Economy and Trade,Jiageng College,Xiamen University,Fujian,Xiamen 363105) |
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| Abstract: | Small and medium enterprise(hereafter referred as SME) can't bear the expensive cost of the traditional ads and is often discouraged by it.But online marketing using the network can help SME advertise their products and service to their customers as well as large enterprise.And then add the fame of their products and service,therefore their sales is upgraded。This article introduces four methods of online marketing based on enterprise websites,which include searching engine marketing,exchanging links and Opt email marketing as well as affiliate programs,to provide reference for online marketing of SME. |
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| Keywords: | online marketing searching engine marketing Opt email marketing affiliate programs |
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