| 消费者寻求多样化与企业定价竞争 |
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| 引用本文： | 蒋传海,唐丁祥,杨渭文.消费者寻求多样化与企业定价竞争[J].财经研究,2012(2):71-80. |
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| 作者姓名： | 蒋传海 唐丁祥 杨渭文 |
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| 作者单位： | 上海财经大学国际工商管理学院 |
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| 基金项目： | 国家自然科学基金项目(71172139);教育部“新世纪优秀人才支持计划”(NCET-10-0560);上海市“曙光计划”项目(09SG33) |
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| 摘 要： | 消费者寻求多样化的购买行为会对寡头企业之间的价格竞争和经济效率产生重要影响。文章研究发现,针对消费者寻求多样化的购买行为,企业会对忠诚的消费者给予价格优惠,而对新顾客索取高价;消费者寻求多样化购买行为弱化了企业两期价格竞争,导致"默契合谋";而以两期统一定价为基准的经济效率分析显示,歧视定价机制促进了企业间竞争,导致消费者剩余增加,企业利润减少。
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| 关 键 词： | 寻求多样化 滞留成本 歧视定价 统一定价 |
Consumer Variety-seeking Behavior and Corporate Pricing Competition |
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| JIANG Chuan-hai,TANG Ding-xiang,YANG Wei-wen.Consumer Variety-seeking Behavior and Corporate Pricing Competition[J].The Study of Finance and Economics,2012(2):71-80. |
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| Authors: | JIANG Chuan-hai TANG Ding-xiang YANG Wei-wen |
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| Institution: | (School of International Business Administration,Shanghai University of Finance and Economics,Shanghai 200433,China) |
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| Abstract: | Consumer variety-seeking behavior has the important effect on the price competition among oligopolistic firms and economic efficiency.This paper indicates that,by taking consumer variety-seeking behavior into account,firms give price concessions for loyal consumers and charge new consumers high prices.Consumer variety-seeking behavior weakens corporate price competition in two periods,leading to tacit collusion.The analysis of economic efficiency on the basis of uniform pricing in two periods shows that discriminatory pricing mechanism improves the competition among firms and results in the increase in consumer surplus and the reduction in corporate profits. |
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| Keywords: | variety-seeking staying cost discriminatory pricing uniform pricing |
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