面向消费者营业推广的实用策略 |
| |
引用本文: | 王钰. 面向消费者营业推广的实用策略[J]. 商业研究, 2002, 0(22): 37-38 |
| |
作者姓名: | 王钰 |
| |
作者单位: | 哈尔滨商业大学,贸易经济学院,黑龙江,哈尔滨,150076 |
| |
摘 要: | 营业推广因针对的对象不同 ,可以分为面向中间商的营业推广与面向消费者的营业推广。由于消费者是企业产品的最终用户 ,企业在市场机制日趋成熟、市场竞争也日趋激烈的情况下 ,只有赢得消费者才能赢得市场 ,因此面向消费者进行营业推广时的策略是否得体 ,是否让消费者满意 ,是尤为重要的
|
关 键 词: | 面向消费者 营业推广 实用策略 |
文章编号: | 1001-148X(2002)11下-0037-02 |
修稿时间: | 2002-03-04 |
Practical Tactics of Business Extention Facing Consumers |
| |
Abstract: | Manufacturers extend their business facing to consumers as well as the dealers. However since the consumers are the terminal users, manufacturers must win their own consumers above all in order to occupy bigger market share than ever in the increasing intense competitions. Thus, it is very important to extend the business facing to consumers for every enterprise. |
| |
Keywords: | facing consumers business extension practical tactics |
本文献已被 维普 万方数据 等数据库收录! |
|