关于湖商和徽商的比较研究

湖商是兴盛于晚清民国年间的近代化商人集群，徽商则是兴盛于明清时期的传统商人群体。对两者进行比较研究，可以发现，诚信经营、以质取胜，实行多元化投资，营造良好的企业外部环境，重视市场营销等经营方略，以及相似的地理环境、交通条件、区域文化背景等因素是两者兴盛的共同原因，历史环境、乡土经济结构、商品、市场、涉足行业、和君主专制政府的关系等因素的差异则是两者兴盛的不同原因；“贾而好儒”是两者的共同特征。

A Comparative Study of Huzhou Businessmen and Huizhou Businessmen

Huzhou merchants risen in the late Qing dynasty and the early Republic of China is a modern businessmen clusters, while Hui merchants done between the Ming and Qing Dynasty is of a typical traditional businessmen cluster. If the two merchants are compared by us, some conclusions may be found: their same thriving reasons are the operating integrity and quality, the implementation of diversified investment, the creation of a good external environment for enterprises, the emphasis on marketing and sale as well as similar geographical conditions, traffic conditions and regional culture background, and then their different thriving reasons are the variations of their social and historical environment, local economic structure, commodities, markets, trades, the relations of the government of absolute monarchy, businessmen organizations. In addition, their common characteristic is sticking to the Confucius theory and proverbs.