Investigating factors that influence passengers' shopping intentions at airports – Evidence from Taiwan |
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| Institution: | 1. School of Aerospace, Mechanical and Manufacturing Engineering, Royal Melbourne Institute of Technology (RMIT University), Melbourne, Australia;2. Australian Centre for Sustainable Business and Development, School of Commerce, University of Southern Queensland, Australia;1. Griffith Business School, Griffith University, Brisbane, Australia;2. School of Engineering and Built Environment, Griffith University, Brisbane, Australia |
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| Abstract: | This study examines the influence of passengers' socio-demographic characteristics, trip characteristics and perceptions of airport shopping on their shopping intentions at airports. We collected a sample of passenger survey data at two major international airports in Taiwan. Two primary shopping intentions, namely pre-planned shopping and impulse shopping, are identified based on the results of factor analysis. A seemingly unrelated regressions (SUR) model is then adopted to measure the relationships between the two buying tendencies and potential determinants. Passengers' perceptions of airport shopping show positive impacts on their shopping intentions. The SUR results also reveal significant differences among the personal profiles of passengers in determining various shopping tendencies. |
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| Keywords: | Shopping intentions Airport Seemingly unrelated regressions model |
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