论石油企业实施名牌战略

名牌从不同的角度看有着不同的含义。实施名牌战略从转变经济体制、转变经济增长方式、参与国际竞争、提高产品质量、加快企业发展、建设企业文化等五个方面有着十分重要的意义。石油企业实施名牌战略，要抓住企业商誉和商标、提高产品档次、建立全方位的营销中快改组改制、加快科技进步突出创新等五个方面做出努力。

Discussion on the famous brand strategy for the petroleum enterprise

The famous brand means differently from different angle.The practice of famous brand strateoy has an meaning in the process of economic system transfromation,the change of economic growth ap- proach,particltation of intemational competition of the product quality, quicken the enterprise de- velopment and promotion of enterprise culture. When the petroleum enterprises practice the famous - brand strategy,it is important to experiment in the aspects of the enterprise credit and brand,promotion of the prod- uct quality grade,establishment of selling net,accelerastion of the system reformation and scientific develop- ment.