| 浅析房地产营销贯穿于项目的始终 |
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| 引用本文： | 肖芳林.浅析房地产营销贯穿于项目的始终[J].建筑管理现代化,2001(3):45-46. |
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| 作者姓名： | 肖芳林 |
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| 作者单位： | 株洲工学院土木系 |
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| 摘 要： | 章从房地产选址、产品定位、树立品牌效应等方面论述了房地产营销效果不是产品形成后阶段性努力的结果，而是全过程的系统工程。
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| 关 键 词： | 房地产业 营销策略 产品定位 品牌战略 |
| 修稿时间： | 2000年12月25 |
Real estate sale goes through the full-life of project |
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| Xiao Fanglin.Real estate sale goes through the full-life of project[J].Construction Management Modernization,2001(3):45-46. |
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| Authors: | Xiao Fanglin |
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| Abstract: | The paper expounds that the real estate sales returns is not only determined by phasic effort after product formation but also determined by full course sale effort from site selection, product location, establishment of brand effect |
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| Keywords: | strategy product locating brand strategy |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
