利用迪士尼契机提升上海旅游服务贸易发展质量研究

迪士尼落户是上海继世博会之后又一重大项目,将对上海旅游业产生深远影响,进而推动我国由“旅游大国”向“旅游强国”转变.文章分析了上海与国际大都市在旅游服务贸易方面的差距,阐述了利用迪士尼契机提升上海旅游服务贸易发展质量的意义和路径,为今后上海旅游业的发展提供政策参考.

Research on Upgrading the Development Quality of Shanghai Tourism Service Trade on the Opportunity of Disneyland Settlement

The settlement of Disneyland in Shanghai,as another major project following Shanghai World Expo,will exert a profound influence on Shanghai tourism industry and push forward Chinese transition from"a big tourism country"to"a pow erful tourism country".This paper analyzes the disparity between Shanghai and international metropolis in tourism service trade.And it expounds the significance and approach of using Disneyland to improve the quality of developing Shanghai tourism service trade,which will also provide policy references for future development in Shanghai tourism industry.