网络经济运行机制的伦理反思

网络经济的运行机制正面临着一系列的伦理困境,正反馈必然导致垄断,而垄断却有可能被消费者默许；网络经济是否成为可持续发展的经济,同样需要一种道德的规制；等等.电子商务作为新兴商业模式存在着制造新的等级制度的伦理缺失.效率和公平是手段与目的的关系,而在经济领域,这个原则被人们颠倒了.

Ethical Introspection of Network Economic Operational Mechanism

The operational mechanism of the network economy is facing a series of ethical dilemmas.Positive feedback will in evitably lead monopoly,while this monopoly may be gotten consumer’s acquiescence.Whether network economy is sustainable or not also needs a moral regulation.As a new business model,E-commerce has a ethical deficiency that creates new hierar chy.Efficiency and equity is the relationship as means and ends,but in the economic field,this principle has been reversed.