| 零售商自有品牌及其竞争效应 |
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| 引用本文： | 赵玻.零售商自有品牌及其竞争效应[J].商业经济与管理,2007(11):26-29. |
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| 作者姓名： | 赵玻 |
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| 作者单位： | 安徽财经大学,国际经贸学院,安徽,蚌埠,233041 |
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| 基金项目： | 国家社会科学基金;安徽省教育厅青年科研项目 |
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| 摘 要： | 目前,零售商开发自有品牌已经成为全球零售业发展的一个显著的特征。自有品牌有助于零售商驱除在位竞争对手或阻止潜在进入,同时也提高零售商在纵向竞争结构中的议价势力,并产生促进竞争效应和反竞争效应。
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| 关 键 词： | 制造商品牌 自有品牌 竞争效应 |
| 文章编号： | 1000-2154（2007）11-0026-04 |
| 修稿时间： | 2007-08-06 |
Retailer's Private Brand and its Competition Effects |
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| ZHAO Bo.Retailer''''s Private Brand and its Competition Effects[J].Business Economics and Administration,2007(11):26-29. |
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| Authors: | ZHAO Bo |
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| Institution: | School of International Economics and Trade, Anhui University of Finance and Economics, Bengbu 233041, China |
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| Abstract: | At present,private brand has been a prominent character in retailing. Though private brand,the retailer may fight off competitive incumbents,or hold back new retailiers.At the same time,Private brand also increases retailer's bargaining power in the vertical structure.Which has likely anticompetitive harms and likely procompetitive benefit. |
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| Keywords: | national brand private brand competition effects |
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