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Globalisierung der Kommunikationswissenschaft
Authors:Prof Dr Dr Manfred Rühl
Institution:1. H?rberweg 1, D-90411, Nürnberg, Germany
Abstract:Empirical communication research was, on the whole, successful in increasing our scholarly knowledge about action, media and behaviour, on the micro-analytical level. Today, a communications community operating worldwide more often designs all-embracing conceptions to make our knowledge about human communication in its objective, social and temporal dimensions more transparent. It is the ambition of this paper to show, from a perspective of the history of scholarship, premises of thought, key concepts and theoretical tendencies, in order to reconstruct a theory of communications suited for examining globalization problems.
Keywords:
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