| 苏宁香港行 |
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| 引用本文： | 蔡一飞.苏宁香港行[J].IT经理世界,2010(2):26-28. |
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| 作者姓名： | 蔡一飞 |
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| 摘 要： | 进军香港市场意味着快速而粗犷扩张模式的终结，中国本土家电零售商该如何自我调整？
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| 关 键 词： | 香港市场 苏宁 家电零售商 扩张模式 自我调整 |
Suning's Path to Hong Kong |
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| Abstract: | Suning Corporation (Suning), a leading chain retailer of 3C (Consumer appliances, Computer and Communication) products in China, announced its purchase of the Hong Kong-based digital electronic chain store Citicall Retail Management Ltd. (Citicall) at the end of last year. The HKD210 million (USD27 million) deal is expected to be done by March this year. The Hong Kong market is totally different from that in the Mainland. Data show that there are currently over 140 electronic chains and over 800 home applia... |
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