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商品质量的综合评价体系及方法研究
引用本文:李卫忠.商品质量的综合评价体系及方法研究[J].价值工程,2006,25(9):67-70.
作者姓名:李卫忠
作者单位:广东省江门职业技术学院,江门,529000
摘    要:通过对商品质量涵义的分析,构建了商品质量综合评价指标体系,利用层次分析法和模糊综合评价的方法,建立了商品质量综合评价模型,并进行了案例实证分析,使企业能够客观、正确地认识和评价自己商品的质量,为其进一步提高自己商品的市场竞争力提供科学有效的理论依据。

关 键 词:商品质量  评价体系  模糊综合评价法  层次分析法
文章编号:1006-4311(2006)09-0067-04

To Study on the Comprehensive Evaluation System and Method of Commodity Quality
Li Weizhong.To Study on the Comprehensive Evaluation System and Method of Commodity Quality[J].Value Engineering,2006,25(9):67-70.
Authors:Li Weizhong
Institution:Guangdong Jiangmen Professional Colledge of Polytechnic,Jiangmen 529000, China
Abstract:Based on the study of concept of commodity quality,the paper puts forward a comprehensive evaluation index system of commodity quality.According to the method of AHP(Analytic Hierarchy Process)and fuzzy comprehensive evaluation, the paper sets up a comprehensive evaluation model for the evaluation of commodity quality and analyzes a case to make enterprises realize and evaluate their own commodity quality objective and correctly and provide the theoretical theory basis to improve the competence of market competition of own commodities.
Keywords:commodity quality  evaluation system  fuzzy comprehensive evaluation  AHP method
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