试论银行上市后的投资者关系管理

上市银行投资者关系管理的特殊性包括复杂性和重要性,其重要意义在于能使投资者支持银行发展,让市场正确理解银行的价值;其双向沟通机制能够使上市银行高级管理层及时了解市场的看法;良好的投资者关系管理能保证上市银行以后的融资活动成功完成。因此,上市银行必须认真做好投资者关系管理工作,全体员工都应该对此有充分的认识,积极参与这项工作。上市银行做好投资者关系管理工作有以下几个关键点需要把握,即重视制度建设,创新沟通手段,持续地对投资者关系管理进行分析研究工作,防止出现选择性信息披露,适时进行市值管理。

Investor Relation Management of Listed Banks

The significance of investor relation management characterized by specificity and importance lies in the fact that it can encourage investors to support banking development, make known the value of banks, keep senior executives informed of the market view through a two-way communication mechanism. A sound IRM can guarantee the success of fundraising activities through floatation. Therefore, listed banks should manage well the investor relation and make their staff fully aware of its importance and be engaged in active participation. To do this, here are some of the key points to be followed: attach importance to institutional establishment, innovate communication method, keep up with the study on IRM to avoid selective disclosure and manage market value at proper time.