文旅融合视角下的古寺庙旅游吸引力评价

古寺庙是文化的承载物,深挖古寺庙的文化价值,与旅游深度融合,有利于加强民族团结、保持民族文化的传承,成为人类的情感支撑。本文将雍和宫作为研究对象,使用问卷调查法和实地调研法,评估宗教旅游目的地的吸引力。研究表明,雍和宫香火鼎盛与其历史地位高、主题形象鲜明、便捷的交通有很大的关系,游客对雍和宫的总体吸引力评分为3.88(5分制)。

Evaluation of Tourism Attraction of Ancient Temples from the Perspective of Integration of Culture and Tourism

Ancient temples are the bearing of culture.Deeply digging the cultural value of ancient temples and integrating them with tourism is conducive to strengthening national unity and maintaining the inheritance of national culture and becoming the emotional support of human beings.In this paper,the Lama Temple is used as a research object.The questionnaire survey method and the field research method are used to evaluate the attraction of religious tourism destinations.Studies have shown that the high popularity of the Lama Temple has a great relationship with its high historical reputation,distinctive theme and convenient transportation.The overall attraction of the Lama Temple is 3.88(5-point system).