大学生化妆品消费情况调查——以甘肃农业大学为例

近年来,随着商品市场的发展、大众消费能力的提升和大学校园风气的变化,大学生的消费市场逐步打开,有越来越多的大学生愿意尝试新的事物,大学生这一市场的潜力正逐步被开发。把甘肃农业大学在校的大学生作为具体的研究对象,将其消费行为做了较全面的分析,总结出大学生化妆品的消费行为特征,应该高度重视对大学生的教育和引导,积极探索大学生消费群体化妆品消费观的教育及引导,使大学生树立正确的化妆品消费观及价值观念。

Investigation on Cosmetics Consumption of College Students:Take Gansu Agricultural University as an Example

In recent years,with the development of the commodity market and the improvement of the public consumption ability and the change of the university campus culture,the consumer market of the college students is gradually opened,and more and more college students are willing to try new things,and the potential of the university students is being developed gradually.Taking the college students of Gansu Agricultural University as a specific research object,this paper made a comprehensive analysis of their consumption behavior,and summarized the cosmetics consumption behavior characteristics of the college students.We should pay great attention to the education and guidance of college students,actively explore the education and guidance of the consumption outlook of the college students'consumption groups,and make the university students set up the correct view and value of the cosmetics consumption.