| 基于合作营销的浙江企业集群竞争力培育 |
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| 引用本文： | 吕筱萍. 基于合作营销的浙江企业集群竞争力培育[J]. 商业经济与管理, 2005, 0(8): 45-49,57 |
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| 作者姓名： | 吕筱萍 |
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| 作者单位： | 浙江工商大学,浙江,杭州,310035 |
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| 基金项目： | 浙江省哲学社会规划基金项目（NX03GL30）、浙江省社联重点项目（03Z14） |
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| 摘 要： | 浙江的企业集群经过多年的发展，已形成了相当的规模，对浙江的经济起着决定性的影响，如何使浙江的企业集群能持续稳定的发展是一个值得研究和急待解决的问题。本文拟从合作营销的视角，探讨浙江企业集群竞争力的培育。
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| 关 键 词： | 合作营销 企业集群 竞争力 浙江 |
| 文章编号： | 1000-2154（2005）08-0045-05 |
| 收稿时间： | 2005-05-12 |
| 修稿时间： | 2005-05-12 |
The Cultivation of Competitive Capacity for the Cooperative Marketing Enterprises Clusters in Zhejiang Province |
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| LU Xiao-ping. The Cultivation of Competitive Capacity for the Cooperative Marketing Enterprises Clusters in Zhejiang Province[J]. Business Economics and Administration, 2005, 0(8): 45-49,57 |
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| Authors: | LU Xiao-ping |
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| Abstract: | The enterprise clusters of Zhejiang have already been developed into the a suitable scale for many years. Enterprise clusters have decisive influence on the economy of Zhejiang. To enterprise clusters, continual and steady development is an urgent problem to be solved and worthing studying. From the view of cooperative marketing, this text probes into the cultivation of the enterprise clusters competitiveness in Zhejiang province. |
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| Keywords: | cooperative marketing enterprise clusters competitiveness |
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