浅析我国入境旅游贸易现状及对策

2009年我国入境旅游表现为入境旅游者年龄相对集中,乘坐飞机成为旅游者主要入境方式,入境游客源地相对集中,以港澳、韩日等地为主,欧美比重有所提高,同时游客消费倾向有所提高,消费品市场吸引了更多入境游客,散客市场持续增长。从游客的个人身体、工作因素、旅游成本、游客生活习惯与客源地的区位原因、我国旅游市场的消费品市场逐渐优化等角度解释了我国目前入境游的现状。分析预测在未来三年内由于世博会、亚运会的召开,我国旅游业的全面开放,政策的鼓励,我国入境旅游市场将快速发展。针对我国入境旅游业发展提出应充分利用大好机遇,重点培育潜力市场创新产品,优化旅游消费结构,加强旅游信息化建设,完善网络服务系统,加强对从业人员的培训和规范,提高抗拒突发事件的能力的发展思路。

An Analysis of Trade Status and Countermeasures of China's Inbound Tourism

In 2009 the characteristics of China＇s inbound tourism were that the tourists,age was the relative concentration,the main entry way was flying into,source of inbound tourists concentrated,the places mainly were Hong Kong,Macao,Korea and Japan,Europe and the United States had increased.At the same time the tourists increased the propensity to consume,consumer goods market attract more inbound tourists and FIT market was growthing.From the perspective of personal health,job factors,travel costs,lifestyles,source location and the consumer goods market of Chinese tourism market gradually optimize to explain the current situation.We could forecast that in the next three years China＇s inbound tourism market will rapid develop,because the World Expo and the Asian Games held in China and also under the full liberalization of China＇s tourism industry and policy encouragement.We should make full use of the opportunities and focus on fostering to innovative products in the potential market,to optimize tourism consumption structure,to strengthen the construction of tourism information,to improve the network service system,to strengthen the training of practitioners and regulating,to improve the ability to resist emergency.