环境不确定性下跨界创业战略导向对企业绩效的影响：线上线下互动的中介作用

跨界创业研究受到学界与企业界的广泛关注,但大多从开放性创新、知识等视角切入,缺乏战略导向视角的研究。依据战略管理理论与创业学理论,结合互联网经济情境,探究跨界创业战略导向影响企业绩效的路径与边界。基于710份问卷数据实证分析发现,跨界创业战略导向显著正向影响企业绩效;线上线下互动在跨界创业战略导向与企业绩效间起部分中介作用;环境不确定性正向调节线上线下互动的中介效应。研究结论丰富了战略层面的跨界创业研究,能够为企业跨界创业实践提供理论参考。

The Influence of Cross-Border Entrepreneurial Strategic Orientation on Enterprise Performance under Environmental Uncertainty: the Intermediary Role of Online and Offline Interaction

Research on cross-border entrepreneurship is widely concerned by the academia and enterprises, but it is mostly from the perspective of open innovation and knowledge, and lacks of research from the perspective of strategic orientation.Based on the theory of strategic management and the theory of entrepreneurship, combined with the internet economic situation, this paper explores the path and boundary of cross-border entrepreneurial strategic orientation affecting enterprise performance.The empirical analysis of 710 questionnaires shows that: the strategic orientation of cross-border entrepreneurship has a significant positive impact on corporate performance.Online and offline interaction plays a part of intermediary role between strategic orientation of cross-border entrepreneurship and enterprise performance.Environmental uncertainty positively moderates the mediating effect of online and offline interactions.The research conclusions enrich the research on cross-border entrepreneurship at the strategic level and provide theoretical reference for the practice of cross-border entrepreneurship of enterprises.