The Green thumb videotex experiment: Evaluation and policy implications |
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| Authors: | Ronald E Rice William Paisley |
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| Institution: | 1. Annenberg School of Communications, University of Southern California, Los Angeles, CA 90007, USA;2. Institute for Communication Research, Stanford University, Stanford, CA 94305, USA |
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| Abstract: | The authors report on an evaluation of Green Thumb, a videotex experiment carried out by the Cooperative Extension Service and the US Department of Agriculture. Green Thumb provided marketing, weather and other information to 200 farm families in Kentucky. The experiment was a successful demonstration of the concept of providing farming information via new communication technologies, but the specific configuration and organizational arrangements will have to be improved in future systems. Policy issues concerning the role of USDA in future agricultural systems are discussed. |
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| Keywords: | Videotex Information systems Agriculture |
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