FCC policy on CB radio: Impact on consumer decision making |
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| Authors: | Philip C. Burger Alladi Venkatesh |
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| Affiliation: | State University of New York, Binghamton, NY, USA;University of California, Irvine, CA, USA |
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| Abstract: | A consumer decision making model was created and tested in research sponsored by the Federal Communications Commission. The FCC was considering a series of policy changes with regard to equipment and rules of operation. Discriminant and regression statistical results were combined into a simulation model which projected the impact of the proposed policy changes. |
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| Keywords: | CB radio Consumers Modelling |
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