基于科学发展观的城市营销策略研究

全球化时代营造的激烈竞争环境给城市发展带来了机遇和挑战。为了吸引更多的全球资本，越来越多的地方政府将城市营销作为城市竞争战略的重要手段，但是由于对城市营销理论的认识不清，导致我国城市营销战略的定位模糊，战略实施系统性不强，城市营销活动仍处于初级阶段。在对城市营销的起源以及相关理论研究的基础上，重点剖析我国城市营销在理论研究和实践中存在的问题，并提出实施城市营销的基本策略。

The Analysis of City Marketing Based on the Scientific Outlook on Development

The fierce competitive environment generated by the era of globalization has brought opportunities and challenges to the development of cities.To attract more global capital,more and more cities employ the city marketing as an important measure of the city competitive strategies.But there are still a lot of misunderstandings towards the city marketing theory,which causes the unclear positioning of the city marketing strategy and the unsystematic performance of the strategy implementing system.Thus we can co...