基于因子分析的名牌产品企业的抗金融危机能力评价

在纺织服装行业的8家中国名牌产品和8家省级名牌产品上市企业的2008-2009的主要财务指标集上运用因子分析提取了盈利和成长能力,营运能力,偿债能力三个因子来综合测度企业的抗金融危机能力,并运用统计上的两样本t检验方法检验国家名牌和地方名牌的抗金融危机能力是否存在差异,实证分析表明在一定置信水平下两级别存在差异。

Study on Evaluation of the Anti-crisis Ability of Brand Companies Based on the Factor Analysis

Based on the 2008-2009 financial targets set of the textile and apparel industry of eight state-brand and provincial-brand companies,this paper gets profitability and growth capacity,operational capacity,solvency three factors to measure the ability against financial crisis by statistical factor analysis,then uses two samples t test method to test whether there are differences between the national brands and local brands on anti-crisis capabilities,empirical analysis shows that differences exist at a certain confidence level.