Legacy perceptions among host Tour de Taiwan residents: the mediating effect of quality of life |
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| Authors: | Shang Chun Ma Kyriaki Kaplanidou |
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| Affiliation: | 1. Institute of Physical Education, Health &2. Leisure Studies, National Cheng Kung University, Tainan, Taiwan;3. Department of Tourism, Recreation and Sport Management, College of Health and Human Performance, University of Florida, Gainesville, USA |
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| Abstract: | Using the social exchange theory, the correlation between residents’ perceived importance and evaluation of legacy outcomes, with their support for the Tour de Taiwan, was explored. We examined the mediating role of residents’ quality of life (QOL) and how it affected the relationship between evaluation and importance of legacy outcomes and their event support. Results from a sample of 454 host residents indicated QOL significantly influences event support. The findings suggested to enhance event support, efforts should be made to leverage the legacies that are directly related to improving QOL. Implications focus on effective synergies of cross-leveraging different recurring events of the portfolio to sustain net benefits of the legacy outcomes. |
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| Keywords: | Event leverage quality of life legacy resident perceptions sport events |
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