Website and email adoption by Malaysian hotels |
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| Authors: | Noor Hazarina Hashim Jamie Murphy Sharon Purchase Peter O’Connor |
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| Institution: | 1. Faculty of Management and Human Resource Development, Universiti Teknologi Malaysia, 81310 Johor Bahru, Johor, Malaysia;2. UWA Business School, The University of Western Australia, Australia;3. Essec Business School, France |
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| Abstract: | This research note addresses two limitations of Internet diffusion studies by highlighting the importance of multivariate statistical analysis and including the element of time. The results support findings on the positive relationship between two hotel characteristics – affiliation and category – with Internet adoption, but question findings on the relationship between hotel size and Internet adoption. |
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| Keywords: | Internet Hotel Diffusion of innovations Multivariate Malaysia |
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