Book Reviews

Books reviewed in this issue:
Roger Bean and Russell W. Radford
The Business of Innovation: Managing the Corporate Imagination for Maximum Results
Elaine Dundon
The Seeds of Innovation: Cultivating the Synergy That Fosters New Ideas
Jacqueline Byrd and Paul Lockwood Brown
The Innovation Equation: Building Creativity and Risk Taking in Your Organization
Books received for possible review in a future issue:
Ashish Arora, Andrea Fosfuri, and Alfonso Gambardella
Markets for Technology: The Economics of Innovation and Corporate Strategy
Paul Belliveau, Abbie Griffin, and Stephen Somermeyer, editors
The PDMA Toolbook for New Product Development
Vincent Bozzone
Speed to Market: Lean Manufacturing for Job Shops
John Seely Brown and Paul Duguid
   The Social Life of Information
Amiya K.Chakravarty
Market Driven Enterprise: Product Development, Supply Chains, and Manufacturing
Henry Chesbrough
Open Innovation: The New Imperative for Creating and Profiting from Technology
Kenneth Carlton Cooper
The Relational Enterprise: Moving beyond CRM to Maximize All Your Business Relationships
Edmund B. Fitzgerald
   Globalizing Customer Solutions
Eliezer Geisler
   Creating Value with Science and Technology
Tim Jones
Innovating at the Edge: How Organizations Evolve and Embed Innovation Capability
Robert C. Megantz
Technology Management: Developing and Implementing Effective Licensing Programs
David Moschella
Customer-Driven IT: How Users Are Shaping Technology Growth
Jeffrey H. Rohlfs
Bandwagon Effects in High-Technology Industries
Gerald Zaltman
How Customers Think: Essential Insights into the Mind of the Market
The reviews of three recent books on innovation in this issue are by Kumar Nochur, Ph.D., president of Vidya, Inc.