Abstract: | Books reviewed in this issue: Roger Bean and Russell W. Radford The Business of Innovation: Managing the Corporate Imagination for Maximum Results Elaine Dundon The Seeds of Innovation: Cultivating the Synergy That Fosters New Ideas Jacqueline Byrd and Paul Lockwood Brown The Innovation Equation: Building Creativity and Risk Taking in Your Organization Books received for possible review in a future issue: Ashish Arora, Andrea Fosfuri, and Alfonso Gambardella Markets for Technology: The Economics of Innovation and Corporate Strategy Paul Belliveau, Abbie Griffin, and Stephen Somermeyer, editors The PDMA Toolbook for New Product Development Vincent Bozzone Speed to Market: Lean Manufacturing for Job Shops John Seely Brown and Paul Duguid The Social Life of Information Amiya K.Chakravarty Market Driven Enterprise: Product Development, Supply Chains, and Manufacturing Henry Chesbrough Open Innovation: The New Imperative for Creating and Profiting from Technology Kenneth Carlton Cooper The Relational Enterprise: Moving beyond CRM to Maximize All Your Business Relationships Edmund B. Fitzgerald Globalizing Customer Solutions Eliezer Geisler Creating Value with Science and Technology Tim Jones Innovating at the Edge: How Organizations Evolve and Embed Innovation Capability Robert C. Megantz Technology Management: Developing and Implementing Effective Licensing Programs David Moschella Customer-Driven IT: How Users Are Shaping Technology Growth Jeffrey H. Rohlfs Bandwagon Effects in High-Technology Industries Gerald Zaltman How Customers Think: Essential Insights into the Mind of the Market The reviews of three recent books on innovation in this issue are by Kumar Nochur, Ph.D., president of Vidya, Inc. |