电子商务环境下中间商嬗变的经济学分析

中间商的出现和发展是社会分工和专业化的必然结果,并带来专业化收益和交易成本下降的双重效应。在电子商务环境下,中间商的传统功能被不断弱化,且随着电子商务的进一步发展,制造商与消费者直接交换所需的交易成本也在不断上升,从而迫切要求能够节约交易成本的各种新型中间商的协同配套发展。电子商务环境下,中间商依然有其存在的巨大意义和价值,新型中间商有着广阔的发展空间和前景。

The Evolution of Intermediaries in the E- commerce Environment: A Perspective from Economics

The emergence and development of intermediaries is the inevitable result of social division of labor and specialization,which brought about double efficiency not only the earnings of professionalization but also the declination of transaction costs.Under the E-commerce environment,the traditional functions of intermediaries have being continuously weakened,moreover,with the development of e-commerce,the transaction costs about the direct exchange of manufacturers and consumers are also rising,which urgently...