商业秘密禁令保护之源流与功能

禁令制度起源于英国,成熟于美国商业秘密法,它是衡平法保护商业秘密的重要手段。禁令主要可分为临时禁令、初步禁令和终局禁令三类,它们各有其不同的适用条件。禁令对相关方的利益影响重大,因此在发布禁令时要以利益平衡为原则,注意其范围和时间限制,以激励和促进创新。

Construction of Prompting Mechanism of Behavior of Consumers′ Brand Switch

With the rapid development of the national economy,consumers gradually prefer the pollution-free product to the normal product.In order to increase the level of Green Marketing,this paper investigates brand switch factors′ function of pollution-free product marketing from basic factor,intensifying factor and in-depth factor.Based on the consumers′influencing factor,this paper sets up a basic prompting mechanism of brand switch of green marketing from several aspects.The purpose of this paper is to standardize enterprises′ green marketing activity to promote the enterprise′s performance of green marketing,and put forward some suggestion on green marketing about enterprise.