试论商品的品牌文化

商品的品牌文化是关于品牌的价值和选择的社会意识。品牌文化是经济、市场发展的产物；品牌意识、品牌的价值判断、品牌的选择是品牌文化的重要因素；在品牌文化中，品牌即是广告、价值、消费、财富；我们要通过培养品牌意识、强化品牌管理、推动品牌发展、弘扬品牌文化建设我们的品牌文化，走品牌之路，振兴民族经济。

On Brand Culture of Commodity

The commodity brand culture is about the brand value and the choice of social consciousness. The brand culture is the product of the development of economy and market; and brand consciousness, brand value judgement, brand choice are important attributes of brand culture. In brand culture, brand signifies advertisement, value, consumption, and wealth. It is highly necessary for us to develop our brand consciousness, strengthen brand management, promote brand development, support the construction of brand culture, and strergthen national economy.