特许经营的知识管理研究

本文认为,特许经营是一个复杂的系统形成、维持和演化的过程,既有前期推广招盟的全面尝试,又有初期准备开业、正式运营和统一管理等加盟商角色适应的过程,还包括中后期整个特许经营体系的运行与发展,其中知识运作渗透于方方面面,具有知识性特点,特许经营的知识管理势在必行。文章提出,进行知识管理的核心有两个:一是保证整个特许经营体系知识资源的快速、科学、合理配置;二是实现知识的有效复制和运用,从更大程度上促进知识价值的发挥。而围绕特许经营知识管理的核心,构建和完善整个体系的知识运作系统必然是其基础和前提。为更好地实施特许经营知识管理,应逐步导入知识管理,并采用制度、文化和技术同步推进策略;在知识管理中重点发挥整体与个体相结合的优势;注重特许总部与各加盟商之间的知识转化,特别是单店隐性知识;重视对知识型员工的培养和激励。

Researche on Knowledge Management of Franchise

The rapid development in franchise demand applying knowledge management.But this problem is usually neglected by enterprises in their franchise's promotion and operation.The authors discussed the knowledge management of franchise in detail.First,knowledge-operation in franchise was analyzed,the intellective characteristics of franchise management were summarized,and then the values of knowledge management based on these characteristics were concluded.Second,the knowledge management's core and a concept model of operational system of franchise were put forward,and operational system' parts of franchise are defined from the functional angle.Third,the transforming of implicit knowledge which is the key point of franchise between headquarters and leaguers management is emphasized.Finally,a lot of executive suggestions were given,such as the strategies of applying knowledge management,emphasizing on transforming of implicit knowledge and cultivating and inspiring knowledgeable employees based on Chinese franchise practice.