景区类型对游客感知和满意度关系的调节效应研究——基于统合分析的取向

运用统合分析法，对过去所积累的有关国内游客感知和满意关系的文献进行客观的分析，以了解二者之间相关程度的大小。以及景区类型对二者相关系数的调节效应。经文献检索、溯洄法，共收集到26篇符合要求的定量研究文献，最后将资料以软件HLM7．0和SPSS12．0进行分析．研究结果显示，总体上游客在景区的实际感知对其满意度有显著的正向影响，但不同类型的景区，游客感知和满意度相关系数的变异程度比较大，景区类型对游客感知和满意度相关系数有显著的正向调节效应，其解释了方差变异的3．55％．具体而言，风景名胜类景区的游客感知和满意度之间的相关系数最大，文化古迹类景区游客感知和满意度之间的相关系数最小。但研究也发现，除景区类型调节因素外，可能还存在其他高水平变量可以解释游客感知和满意度相关系数的变异。

Moderating Effects of Types of Tourist Attraction Areas on the Relation between Tourist Perception and Satisfaction A Meta-Analysis

By the meta-analysis, this study analyzes the information of Chinese tourist perception and satisfaction built up in the past to understand the correlation degree between the two. According to the 26 documents that meet the criterion designed for this study, the paper analyzes them by using the software of HLM7.0 and SPSS12.0. The results indicate that tourist actual percep- tion in scenic spots has significant and positive impact on their satisfaction. However the correlation coefficients of tourist perception and satisfaction in different types of scenic spots attractions are changeable. The scenic types have significantly positive moderating effect on the correlation coefficients which account for 3.55% From the concrete types of scenic spots, the correlation coefficients between the perception and satisfaction to tourists are maximum in scenery district and minimum in cultural heritage spots. But the study also indicates that in addition to scenic types,other high level variables can also explain the variation.