| 导游激励、约束与小费制 |
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| 引用本文： | 朱沁夫,欧阳莉. 导游激励、约束与小费制[J]. 桂林旅游高等专科学校学报, 2013, 0(1): 67-71 |
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| 作者姓名： | 朱沁夫 欧阳莉 |
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| 作者单位： | [1]三亚学院旅业管理学院,海南三亚572022 [2]三亚理工职业学院,海南三亚572022 |
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| 基金项目： | 海南省教育厅项目“导游小费制与导游薪酬制度研究”（Hisk2011-129） |
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| 摘 要： | 由于旅游过程中形成的层层委托一代理关系归结为游客与导游员之间的委托一代理关系，许多旅游过程中产生的不正常现象必然主要发生在游客与导游员的关系上．导游员运用其充分信息和权力所产生的种种。道德风险”。都与导游员的薪酬制度密切相关．解决导游员薪酬体制问题是治理旅游中出现的各种混乱现象的关键之一，实行“小费制”是一个合理的选择。实行。小费制”，可以较好地解决导游收入的稳定性问题和导游服务质量问题,较好地避免导游的。道德风险一问题}较好地解决对于导游的激励与约束问题．
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| 关 键 词： | 导游 激励 约束 小费 回扣 |
The Tour Guide Incentive Restriction and Tipping |
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| Zhu Qinfu,Ou Yangli. The Tour Guide Incentive Restriction and Tipping[J]. Journal of Guilin Institute of Tourism, 2013, 0(1): 67-71 |
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| Authors: | Zhu Qinfu Ou Yangli |
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| Affiliation: | 1. Sanya College, School.of Tourism Management, Sanya 572022,China 2. Sanya Polytechnic College, Sanya 572022,China) |
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| Abstract: | Due to the formation of the relationship between entrust and agent, that is, the relationship between tourists and tour guides,many abnormal phenomenon in the process of tourism will occur mainly in the relation of tourists and guides. The tour guide＇s salary system is closely related to a variety of moral risk generated by guides to use its full information and power. To solve the problem of management of tour guide salary system is the key to bring the tourism confusion under control, and tipping is a reasonable choice. It can better solve the stability problem of the guides income, solve the tour guide service quality and avoid tour moral hazard problems; as well as the problem of incentive and constraint for tour guides. |
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| Keywords: | guide incentive restriction tip rebate |
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