体验型乡村旅游者重游意愿影响因素分析^＊——基于Logistic模型的分析

基于359份有效问卷的调研数据。采用Logistic模型对南宁市体验型乡村旅游者重游意愿的影响因素进行了分析。分析表明：影响南宁市体验型乡村旅游者重游意愿的因子有6项，或呈显著正相关关系或呈显著负相关关系16项影响因子隶属于出游体验行为特征、出游体验偏好特征、体验后满意度和体验需求预期，但个人属性统计特征和出游体验决策对重游意愿没有显著影响．总体上，南宁市体验型乡村旅游者自身具备了体验乡村生活的条件，同时南宁市的乡村旅游市场也为他们提供了相对适合的体验产品．

Analysis on Impact Factors of Revisiting Willingness of Rural Traveling for Experiences -Based on the Logistic Model

In this paper, the influencing factors of revisiting willingness of rural traveling for experiences in Nanning City are ana lyzed by employing a logistic model based on the 359 valid questionnaires. The results show that there are 6 impact factors on the rural revisiting willingness, either a significant positive correlation or a significant negative, by establishing the functional model between the rural revisiting willingness and the independent variables. Those 6 impact factors cover behaviors traveling for experi ences, preferences traveling for experiences, experience satisfaction and expected experience demand after traveling. But the per sonal attributes and the decision traveling for experiences do not influence the rural tourists＇ revisiting willingness. Overall, the experienced rural tourists in Nanning themselves have the conditions for experiencing the rural life, and at the same time the rural tourism market in Nanning also provides a relatively suitable tourism products for them.