| 营销创新问题研究的新视角营销游戏规则及其改变 |
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| 引用本文： | 周亮,黄沛,王丹. 营销创新问题研究的新视角营销游戏规则及其改变[J]. 上海管理科学, 2005, 27(1): 33-34 |
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| 作者姓名： | 周亮 黄沛 王丹 |
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| 作者单位： | 上海交通大学;上海交通大学;上海交通大学 |
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| 摘 要： | 营销创新具有独特的发生条件与评价标准,如何找到一个适当的角度对营销创新问题进行针对性的有效研究是目前营销创新理论发展的热点之一。本文对营销游戏规则及其改变这一研究营销创新问题新视角的概念、意义以及分类做了详细的论述,并初步探讨了营销游戏规则及其改变的研究内容、方向、方法。
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| 关 键 词： | 营销创新 规则 营销游戏规则 |
A New Visual Angle of Marketing Innovation: The Marketing Game rule and its change |
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| Zhou Liang,HUANG Pei,Wang Dan. A New Visual Angle of Marketing Innovation: The Marketing Game rule and its change[J]. Shanghai Managent Science, 2005, 27(1): 33-34 |
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| Authors: | Zhou Liang HUANG Pei Wang Dan |
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| Affiliation: | Zhou Liang Huang Pei Wang Dan |
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| Abstract: | Marketing game rule has its own occurring conditions and evaluation criterions, how to find a proper visual angle to explore the special researches is one of the pop issues of the development of Marketing Innovation. This paper will discuss the concept, meaning, and classes of marketing game rule and its change at length,also we will try to seek the possible studying contents, directions, and methods. |
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| Keywords: | Marketing innovation Rule Marketing game rule |
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