| 中国中小企业国际市场进入模式选择研究 |
| |
| 引用本文： | 沈鲸.中国中小企业国际市场进入模式选择研究[J].改革与战略,2010,26(11):152-155. |
| |
| 作者姓名： | 沈鲸 |
| |
| 作者单位： | [1]长沙学院法学与公共管理系,湖南长沙410003 [2]中南大学商学院,湖南长沙410083 |
| |
| 摘 要： | 文章分析了中小企业可能采用的国际市场进入模式和影响因素,探讨了中国中小企业国际市场进入模式选择的现状和特征。文章认为,我国中小企业可以根据国际化发展的渐进规律,采用渐进国际化模式,逐步实现从＂浅度＂国际化向＂深度＂国际化的转变。
|
| 关 键 词： | 中小企业 国际市场进入模式 渐进国际化模式 “深度”国际化 |
The Choice of the International Market Entrance Mode of the SMEs in China |
| |
| Shen Jing.The Choice of the International Market Entrance Mode of the SMEs in China[J].Reformation & Strategy,2010,26(11):152-155. |
| |
| Authors: | Shen Jing |
| |
| Institution: | Shen Jing(1.Department of Law and Public Management,Changsha University,Changsha,Hunan 410003;2.Business School,Central South University,Changsha,Hunan 410083) |
| |
| Abstract: | After analyzing the international market entry mode of the SMEs may adopt and the influencing factors,the article studies the present situation and characteristics of the international market entry mode of the SMEs of China.The article argues that the SMEs of China can take the progressive internationalization mode,according the progressive rule of international development,and make the transformation from the ＂shallow＂ internationalization to the ＂deep＂ internationalization come true. |
| |
| Keywords: | SMEs international market entrance mode the progressive internationalization mode ＂deep＂ internationalization |
| 本文献已被 维普 万方数据 等数据库收录！ |
|
