| 第三方物流企业个性化服务营销策略探讨 |
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| 引用本文： | 崔国成.第三方物流企业个性化服务营销策略探讨[J].物流科技,2011,34(8):51-53. |
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| 作者姓名： | 崔国成 |
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| 作者单位： | 嘉兴职业技术学院,浙江嘉兴,314036 |
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| 摘 要： | 物流业在我国虽然已经得到了飞速的发展,尤其是第三方物流企业,但在与物流消费客户的服务过程中并未得到预期的成效。其主要原因是双方之间缺乏良好的沟通与了解。因此,第三方物流企业要想获得市场的认可,实现服务的预期目标,就得充分了解消费客户的个性需要,制定个性化的服务营销策略。
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| 关 键 词： | 第三方物流企业 个性化 物流服务 营销策略 |
Discussion on Marketing Strategy of Personalized Services by Third-Party Logistics Enterprise |
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| CUI Guo-cheng.Discussion on Marketing Strategy of Personalized Services by Third-Party Logistics Enterprise[J].Logistics Management,2011,34(8):51-53. |
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| Authors: | CUI Guo-cheng |
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| Institution: | CUI Guo-cheng(Jiaxing Vocation Technological College,Jiaxing 314036,China) |
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| Abstract: | Although Logistics industry,especially third-party logistics enterprise,has made rapid progress in recent years,expected results are not obtained during its services for clients.The major reasons lie in lack of good communication and understanding between |
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| Keywords: | third-party logistics enterprise personalized logistics services marketing strategy |
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