Global Business Citizenship and Voluntary Codes of Ethical Conduct |
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Authors: | Jeanne M. Logsdon Donna J. Wood |
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Affiliation: | (1) Regents Professor and the Jack and Donna Rust Professor of Business Ethics, University of New Mexico, Anderson Schools of Management, MSC05 3090, 1 University of New Mexico, Albuquerque, NM, 87131, U.S.A.;(2) Wilson Chair in Business Ethics, University of Northern Iowa, Cedar Falls, IA, 50614, U.S.A |
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Abstract: | This article describes the theory and process of global business citizenship (GBC) and applies it in an analysis of characteristics of company codes of business conduct. GBC is distinguished from a commonly used term, “corporate citizenship,” which often denotes corporate community involvement and philanthropy. The GBC process requires (1) a set of fundamental values embedded in the corporate code of conduct and in corporate policies that reflect universal ethical standards; (2) implementation throughout the organization with thoughtful awareness of where the code and policies fit well and where they might not fit with stakeholder expectations; (3) analysis and experimentation to deal with problem cases; and (4) systematic learning processes to communicate the results of implementation and experiments internally and externally. We then identify and illustrate the three attributes of a code of conduct that would reflect a GBC approach. The three attributes are orientation, implementation, and accountability. The various components of these attributes are specified and illustrated, using website examples from six global petroleum companies. |
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Keywords: | Business citizenship business ethics codes of conduct corporate citizenship ethics codes international business petroleum industry social responsibility |
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