|
|||||
|
|
Hartmut Berghoff , Philip Scranton , and Uwe Spiekermann , eds., The rise of marketing and market research (Basingstoke: Palgrave Macmillan, 2012. Pp. 312. 10 figs. ISBN 9780230341067 Hbk. £55) |
|
| Authors: | D G Brian Jones |
| Institution: | Quinnipiac University |
| Abstract: | |
| Keywords: | |