| 绿色消费行为研究：回顾与展望 |
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| 引用本文： | 张红明,张文惠. 绿色消费行为研究：回顾与展望[J]. 广东财经职业学院学报, 2011, 2(6): 82-88 |
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| 作者姓名： | 张红明 张文惠 |
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| 作者单位： | 广东外语外贸大学,510420 |
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| 基金项目： | 广东省哲学社会科学“十一五”规划项目2008年度一般项目“和谐社会背景下的居民绿色消费行为研究” |
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| 摘 要： | 20世纪70年代以来，绿色消费行为成为低碳经济背景下营销领域中一个重要的研究主题。本文在对绿色消费行为的概念进行分析后，回顾了绿色消费行为相关研究的发展历程，然后从消费者自身、企业、社会文化三个不同角度梳理了关于绿色消费行为研究的成果，并对进一步的研究问题进行了探讨。
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| 关 键 词： | 绿色消费 消费者行为 低碳消费 环境意识 |
A Review of Green Consumer Behavior and Its Reflection |
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| Zhang Hongming Zhang Wenhui. A Review of Green Consumer Behavior and Its Reflection[J]. Journal of Guangdong vocational college of Finance and Economics, 2011, 2(6): 82-88 |
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| Authors: | Zhang Hongming Zhang Wenhui |
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| Affiliation: | Zhang Hongming Zhang Wenhui( School of Management, Guangdong University of Foreign Studies, Guangzhou 510420) |
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| Abstract: | The green consumer behavior has become an important research field in marketing in the context of low carbon economics since the 1970s. Taking up the study of the green consumer behavior, the authors review the history of the research on green consumer behavior from the following three aspects： the consumer, the firm, and social culture. The authors finally discuss some problems for future research. |
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| Keywords: | green consumption consumer behavior low carbon consumption environmental consciousness |
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