| 珠三角企业品牌国际化路径模式及其启示 |
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| 引用本文： | 王卫红,张超. 珠三角企业品牌国际化路径模式及其启示[J]. 广东财经职业学院学报, 2011, 2(6): 76-81 |
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| 作者姓名： | 王卫红 张超 |
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| 作者单位： | 广东外语外贸大学,510420 |
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| 摘 要： | 本文归纳了品牌国际化的路径模式，以珠三角企业中具有代表性的TCL、东菱凯琴、格力等企业的品牌国际化进程为例，探讨了这些企业品牌国际化路径的不同模式，并对其进行比较，提出了对我国企业品牌国际化发展的启示。
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| 关 键 词： | 珠三角 品牌 国际化 路径 |
The Path Patterns of Internationalization of the PRD Brands and Their Revelations |
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| Wang Weihong Zhang Chao. The Path Patterns of Internationalization of the PRD Brands and Their Revelations[J]. Journal of Guangdong vocational college of Finance and Economics, 2011, 2(6): 76-81 |
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| Authors: | Wang Weihong Zhang Chao |
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| Affiliation: | Wang Weihong Zhang Chao ( School of Management, Guangdong University of Foreign Studies, Guangzhou 510420) |
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| Abstract: | This paper summarizes the path patterns of brand internationalization, taking such representative brands in the Pearl River Delta as TCL, DF Ketchen, and Gree. It also explores and compares their different path patterns and presents the enlightened revelations of brand internationalization for Chinese brands. |
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| Keywords: | Pearl River Delta brand internationalization path |
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