The U.S. Television Set Market

The U.S. television set market is projected to reach the $27 billion mark by 2010, up from $25 billion in 2006. The bulk of this growth will come from the flat-panel television set segment, which is projected to grow 65 percent from 2006-2010. The transition to digital television continues to be a major underpinning of the television set market in the United States. Additionally, consumers are increasingly looking to use their television sets for a myriad of non-traditional activities including accessing the Internet, checking e-mail, and watching content accessed from hardware devices like digital video recorders. JEL Classification L63