| 保障营销流运行安全的修复管理 |
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| 引用本文： | 王小萍,李蔚.保障营销流运行安全的修复管理[J].南京财经大学学报,2004(5):65-67. |
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| 作者姓名： | 王小萍 李蔚 |
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| 作者单位： | 四川大学工商管理学院，四川大学工商管理学院 四川 成都 610064，四川 成都 610064 |
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| 摘 要： | 本文从营销流理论出发，分析了营销流运行安全的主要因素，以及营销流运行中常会造成的失败．并从PICPIC模型出发，提出了营销流运行失败的修复方法。
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| 关 键 词： | 营销流 安全 修复管理 |
Recovery Management of Operation Safety for Insurance Marketing Flow |
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| WANG Xiaoping,LI Wei
School of Business,Sichuan University,Chengdu ,China.Recovery Management of Operation Safety for Insurance Marketing Flow[J].Journal of Nanjing University of Finance and Economics,2004(5):65-67. |
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| Authors: | WANG Xiaoping LI Wei
School of Business Sichuan University Chengdu China |
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| Institution: | WANG Xiaoping,LI Wei
School of Business,Sichuan University,Chengdu 610064,China |
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| Abstract: | Starting from the theory of marketing flow, the paper analyzes the main factors of the operation safety of Marketing flow and the usual failure during its operation. The paper also puts forward the repairing methods for the operation failure of marketing flow based on the model of PICIPIC. |
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| Keywords: | marketing flow security recovery management |
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