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商业银行发展战略探讨
引用本文:胡月晓.商业银行发展战略探讨[J].广西财经学院学报,2007,20(4):76-79.
作者姓名:胡月晓
作者单位:复旦大学,应用经济学博士后流动站,上海,200002
摘    要:分析了商业银行的战略含义、发展模式以及包括市场地位、财务目标和风险管理三个部分在内的战略内容,进而从内部资源和外部环境两个方面指出影响商业银行发展战略的约束条件,认为决定商业银行发展战略目标的战略取向应是规模最大化、收益最大化和形象最大化.

关 键 词:商业银行  发展模式  约束条件  战略取向
文章编号:1673-5609(2007)04-0076-04
修稿时间:2006-04-19

Discussion on Development Strategy of Commercial Banks
HU Yue-xiao.Discussion on Development Strategy of Commercial Banks[J].JOURNAL OF GUANGXI UNIVERSITY OF FINANCE AND ECONOMICS,2007,20(4):76-79.
Authors:HU Yue-xiao
Institution:Postdoctoral Programs of Applied Economics, Fudan University, Shanghai 200002, China
Abstract:Besides analyzing the strategic implications and development modes of commercial banks, this article also discussed the strategic contents which include market orientation, financial goals and risk management, from the aspects of internal resources and external environment, the article further pointed out the constraints of affecting the development strategy and considered that strategic orientations determining the development goals should be the maximization of scale, income and image.
Keywords:commercial bank  development mode  constraint  strategic orientation
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