京、津、沪、渝商业发展比较及重庆商业战略对策研究

改革开放以来 ,京、津、沪、渝四个直辖市形成了整体效益较好的商业群体 ,然而 ,在四个直辖市中 ,重庆在社会消费品零售额、网点布局、商品市场体系等方面存在着较大的差距 ,出现差距的原因是多方面的。为发展重庆商业 ,必须采取的战略对策 :转变观念、建立多层次多中心的商业服务网络、改善商品流通格局、促进商业业态发展和改善消费品结构。

The comparison of commerce development among Jing Jin Fu and Yu And commerce strategy research of Chongqing

This study begins with the comparison of commerce development among four cities from Opening and Reforming,then puts forward there is still a comparatively great gap in Chongqing at many fields such as commerce form,commodity market system and so on.I analyze the reasons of this gap between Chongqing and other three cities.On the basis of this ,I put forward the commerce strategy of Chongqing:changing idea;creating commerce service network;developing commerce form and improving the structure of consumable.