行为地理与城市旅游线路设计--以苏州一日游线路设计为例

行为地理学在研究人们的空间行为时强调个人之间的差异。旅游产品消费过程得到的效用满足也是以个体来衡量的。由于旅游线路是旅游产品之一，因此旅游产业的发展趋势是设计更多的旅游线路产品，以满足不同消费者的旅游需要。本文以苏州客调查资料为基础，并设计了显示旅游群体线路选择差异性的指标TRDI，通过计算苏州城市旅游中，不同年龄、不同受教育程度、不同职业人群的TRDI，分析不同群体旅游线路选择的多样性差异。而后提出中现尺度上旅游线路设计的基本理念及评价方法，从而为旅游业经营单位设计旅游线路和旅游者选择适当的旅游线路产品提出建设性的方案。

Behavioral Geography and City Tour Route Design--A Case Study of "One-Day Tour in Suzhou"

While studying people's spatial behavior, behavioral geography focuses on the diversity of individuals. Tourist is an authority to appraise the utility of tourism products. Since tour route is a kind of tourism product, tourism industry trends to provide more and more tour route products so as to meet the demands of different tourists. A questionnaire of Suzhou tourists shows that age, education and occupation may have different influence upon the spatial behavior of tourists when they go sightseeing in Suzhou. By using TRDI and SPSS, this paper analyzes the difference among the three factors, puts forward basic principles of middle scale tour route design relating to the tourists' diversity of spatial behavior, and offers constructive suggestions on how to design tour routes on the part of tourism enterprises and how to choose a proper tour route on the part of tourists.