基于P2P电子商务的信任风险分析及对策

P2P电子商务正作为一种新兴的电子商务模式慢慢地发展起来。影响电子商务活动的信任与风险问题也日益为人们所重视。本文从P2P电子商务的优势与挑战出发,讨论了P2P电子商务面临的风险问题,并提出信任是一切商务活动的基础,认为商家应采取一定措施,对P2P电子商务中的信任风险给予防范。通过分析,有效的信任机制可以使电子商务更加安全,从而减少人们对风险的预期,进而增强对P2P电子商务的信心。

Research on Trust Risk and Countermeasure Based on P2P Electronic Commerce

P2P E-commerce is emerging as a model of e-commerce slowly developed. Impact of e-commerce activities in the trust and its risks are also increasingly attention by the people. Base on P2P advantages and challenges of e-commerce,we have discussed the risks,and put forward trust is the basis of all business activities that businessmen should take certain measures to guard against the risks. Analyzed,effective confidence system could make e-commerce more secure,thereby reducing the risks of people’s expectations,which leads to increased confidence in e-commerce on P2P.