From Experience: Applying Performance Support Technology in the Fuzzy Front End |
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| Authors: | Mitzi M. Montoya‐Weiss Tony M. O'Driscoll |
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| Affiliation: | 1. Reconstructive Surgery & Regenerative Medicine Research Group, Institute Of Life Sciences, Swansea University Medical School, Swansea, UK;2. Welsh Centre for Burns and Plastics, Morriston Hospital, Swansea, UK;3. Department of Plastic, Reconstructive and Hand Surgery, Catharina Hospital, Eindhoven, the Netherlands;4. Patient-Reported Outcomes, Value and Experience (PROVE) Centre, Department of Surgery, Brigham and Women''s Hospital, Boston, MA, USA;5. Department of Surgery, Harvard Medical School, Boston, MA, USA;6. Health Services Research, Patient & Population Health & Informatics Research Group, Institute of Life Sciences 2, Swansea University Medical School, Swansea, UK;1. Chair of Information Systems, Innovation and Value Creation, Friedrich-Alexander-Universität Erlangen-Nürnberg, Lange Gasse 20, Nuremberg 90403, Germany;2. Institute for Factory Automation and Production Systems, Friedrich-Alexander-Universität Erlangen-Nürnberg, Egerlandstraße 7-9, Erlangen 91058, Germany |
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| Abstract: | A new product originates from an idea, or in many cases, integration of multiple ideas. The process of transforming an idea into a robust concept requires definition of the underlying technologies, identification of expected customer benefits, and assessment of the market opportunity. The idea-development and subsequent idea-selection stages of new product development are often referred to as the "fuzzy front end" because they typically involve ad hoc decisions and ill-defined processes. To address this shortcoming, Nortel developed an idea-to-opportunity front-end process that provides a consistent and structured approach for idea development and evaluation. This article describes the process and how it was implemented using electronic performance support technology. |
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