| 谈化学产品行销规划方案的设计 |
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| 引用本文： | 马磊. 谈化学产品行销规划方案的设计[J]. 石油化工技术经济, 2002, 18(3): 54-57 |
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| 作者姓名： | 马磊 |
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| 作者单位： | 中石化上海金山工程公司 200540 |
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| 摘 要： | 就投资咨询的经验对化学产品行销规划工作的几个关键问题进行了剖析，提出了化学品行销方案设计的一些思路与方法，展望用现代信息技术与物流管理提升化学产业行销规划水平的前提。
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| 关 键 词： | 方案设计 市场细分 目标客户定位 化学产品 行销规划 |
Design of Marketing Planning Program of Chemical Products |
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| Ma Lei. Design of Marketing Planning Program of Chemical Products[J]. Techno-Economics in Petrochemicals, 2002, 18(3): 54-57 |
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| Authors: | Ma Lei |
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| Abstract: | This paper analyzes the key issues of marketing planning of chemical products through the experiences the author has accumulated in his investment consulting work,and proposes some tools and methods for the program design. It also looks forward to the prospects of raising the level of marketing planning of chemical products by means of modern information technology and logistics management. |
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| Keywords: | chemical product marketing planning program design |
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