我国传媒产业发展瓶颈初探

传媒产业已经成为国民经济的重要组成部分,其生态链主要包括资源供应链、产品生产链、市场销售链和信息反馈链。目前,我国传媒产业的发展面临着政策、经营管理模式、传媒产业理论和专业调查咨询机构等方面的瓶颈,我国传媒经济要做大做强,必须实现跨行业、跨地区、跨媒体经营,将业务扩展到上下游相关产业,甚至进行多层次的混业经营,以分散风险,开拓赢利渠道。同时,不同类型的媒体之间可以并购、联合、重组,促使传媒集团形成跨媒体的产业链,实现规模化经营。

On the Bottleneck of the Development of China's Media Industry

The author believes that the media industry has become one of the important components of national economy.And the ecological chain is composed of the supply chain of resources,production chain of product,market sales chain and information feedback chain.In the current situation,the development of China's media industry is facing with bottlenecks in terms of policy,operational management mode,theory of media industry and professional investigation and consultant agency.To develop this industry,we have to realize inter-industry,inter-region and inter-media operation,expand business to the relating upstream and downstream industries,and realize mix operation.